Here a few shots of SPRING 2012, you can see the whole collection on our Facebook page. Some of my favorites are:

Anchor sweater in CEMENT.

Regent shirt in Red.

Collins shirt in Blue.

Linden tee in Athletic.

Enjoy your Day “EYD” tee in Athletic.

Tablet pants in Blue.

Nathan shorts in Khaki.

Lastly, if this is the first time you’ve seen our pouches. The pouches are pretty much our “tags.” We do it for two reasons. The first reason is paper tags are useless, you end up throwing it away. Second, we do it for you. Make it useful, use it for sunglasses, loose change, etc. Good day.

Last Thursday, we had the chance to go out to Downtown Disney in Anaheim. We were there to shoot Nick Weber, who will be the next edition to the Craftsman’s Guild. Nick is an executive chef at Catal Restuarant and Uva Bar. His creativity and passion for food has caught our attention. Creativity such as creating  a PBR (Pabst Blue Ribbon) sorbet  for Fat Mike of NOFX. More details coming.  When we first arrived, Nick was working on some fresh Ahi tuna from the Newport Farmers Market, so good. The Craftsman Guild represents individuals who really have a passion for their craft. They are respected in their community.  The guild is essentially the “behind the scenes people” that we respect and these are the individuals that inspire SLVDR. If you dont know too much about it, click here. Any how, here are some of the shots from that day. The full release along with interview questions are coming soon!

Good day

On Monday, Rob’s friend Cody came out to the office. He works with Rob on a few projects so he’ll be in and out of the office for a few days during the week. He resides in Chicago, but is visiting California for the month. Its great to have new faces in the office, tired of looking at Rob. We went out to lunch at the Gypsy Den in Santa Ana, which is right around the corner from the office. Super convenient. The decor is definately cool, make sure you look up at the lamps.

Cody and Rob talking about current projects (top secret)

My waldorf chicken, try it.

Like I said, look up and check out their cool chandlier lamps?

See you there. Good day.

It was my first time out to Agenda. Rob has done it many times though. What goes on at a trade show? Brands, Retailers (buyers), Press, the crew of brands come out. People who are really working hard? The sales team and buyers. They are constantly at work. Everyone else seems to be catching up on old times and chatting. Press and bloggers alike are patrolling the isles and doing interviews and checking out the brand’s new collection. SLVDR was located at I12. Our neighbors included Makia, Le Specs, Pony, and freshjive.

Chris of 722 Figueroa sellin’

Rob chattin’ along with SLVDR on the racks.


Penny skateboards are pretty cool, I like the purple and gold.

GPPR had some cool stuff too.


Herschel Supply are doing big things, they are releasing a grip of bags in every color you can imagine.

Next show is Project in Vegas, we’ll see you out there. If not, i’ll be posting on the event.
Good day.

In these past few days, Rob and myself were out at the Agenda Trade Show in Long Beach. The weather in Southern California has been really good. Driving down PCH made Rob really want to surf, the waves were reported to be double head. It was a nice drive in general. Good weather along with an ocean view, you can’t beat it. I will be posting more pictures very soon, so stay posted!  Any how, SLVDR has been working on a women’s line and its first collection will be released Fall 2012. Apparel News has a good write up on the colleciton and what to expect.

“SLVDR’s philosophy puts a twist on classic men’s clothes, such as a unique pocket treatment and out-of-the-ordinary fabric applications. The new women’s range almost literally translates SLVDR men’s styles and scales them for the women’s body with a few nips and tucks.” Read more Here.

One of my style icons: Yasiin Bey or Mos Def

The new year is here! Rob and myself would like to wish everyone a Happy New Years.  SLVDR spring collection is around the corner. We just shot some samples for SLVDR Fall 2012 collection, ill post some sneak peaks later. There is more than just a mens collection now (hint). But for now, take a look at what to expect in the near future.

SLVDR was spotted on American Horror Story.  Here is Evan Peters (Tate Langdon on the show) wearing the Elm shirt from our current season.  Get yours here!

Stereo Vinyl Cruiser looks fun. Check it out.

I dont need to say anything. Just read.

The night was a success.  A lot of people got to check out current/Spring 2012 SLVDR gear.  Thanks to The Video Mouse we have a clip of the nights escapade. Yes escapade!

American Rag Cie has to be one of my favorite stores. They have everything I need, there are lots of cool brands plus an amazing denim bar and of course they carry SLVDR at their Newport Beach and L.A. store. Last tuesday, AmRag along with 722 Figueroa hosted a holiday celebration. This gave a chance for everyone to come out on a Tuesday night and wind down with a Singha or two and check out SLVDR, Copy, and Makia. Once again the 722 guys were out. Cody was taking care of the music, looks like hes pumping tunes from an iPad (Apple is taking over).

Rob and our new friend Binh talking about the brand.

Chris, Will, and Richie (722 guys) hanging out.

Buy the Cabin and Tapas, it looks better on you than the rack.

Lets check out the store, they have some the best Levi’s here, both the handcrafted denim and vintage collection.

Some of the best outerwear are on this rack, come see for yourself.

The bear and the denim bar. Besides my favorite denim store, self edge. AmRag’s denim bar has a HUGE selection, you’ll surely find a pair that fits you here. Their whole back wall and some are filled with some of your favorite brands.

Lastly, they have some of the most exclusive Ralph Lauren collection, RRL. RRL is the sub brand of Polo Ralph Lauren. RRL focuses on vintage inspired clothing as well as being american made. My favorite brand next to SLVDR of course.

Last Thursday, we headed out to the 722 Figueroa spot again to support the Fall launch. SLVDR, Copy, Tsubo, Keep, CXXVI, Makia, Pony, and new additions Tovar, Le Specs, and NVRBRKN were in attendance showcasing their fall products.  I did not get to take many pictures, but here are a few. Rob showing the collection to Davey, explaining the stitching process for the crew. It’s coming out in Spring, you’re gonna have to wait and til then to see what we’re talking about!

Here are the others checking out the goods stuff.

Here are some random pictures of the night!

Ford and Ching has such a nice space, thanks to 722 and Atenna Mag. for having a great event and of course eveyrone who came out!

Maximo Riera solves the everyday problems for guys like myself. I want a cool chair to sit in, is that a lot to ask? And by the way, the chair I want has to look like a rhino. Impossible to fathom, really who wants a chair that looks like a rhino. Well if your like me and want something out of the norm, Maximo Riera is your man.  He paints, sculpts, and does photography, but also other things like create unique furniture. If you see this, buy it for me and I’ll be your friend.

Check out more of Maximos work here.

Listen to Lana Del Rey – Blue Jeans

Now why would anyone pay over $200 for denim, I’m glad you’ve asked! Im gonna let one of my favorite bloggers explain to you what it is here. Ryan at simplethreads is guru to me, he knows what he’s talking about and I’ve been following his blog for awhile now, so check him out.

What selvedge can look like after some wear and tear. The reason why selvedge is so unique is that its really one of a kind. You can’t duplicate it. This along with one of our shirts, you can’t really do any better.

Coutesy of simplethreads and rawrdenim.

Why you might ask?

Male nursery web spiders sometimes “pay” for mating using worthless gifts, with a new study finding the gals are not impressed with the empty offerings. These gifts serve as decoys: Worthless bits of flower, cotton or ant husks wrapped in silk that serve only to distract the female while the males have their way. Another trick? If not satiated, males play dead until the female thinks she has gotten away, and then he wakes up and grabs her for another go.

Click here to read more.

We will be at American Rag Cie on November 22, 2011 at their L.A. location. AmRag and the 722 Figueroa guys will be hosting a holiday celebration with some of your favorite brands. SLVDR will be on deck for the event.  Food and drinks will be provided to fill your belly and quench your thirst.  If you did not have a reason before to check out SLVDR at AmRag, you do now!

Check out the Facebook event page for more details.

If you’re in the L.A. or a neighbor to the greater area, come say hi to Rob and myself.  We are going to be at the 722 Figueroa Fall Launch event tomorrow, Thursday the 17th.  Open bar and live music alone should get you to come out.  SLVDR will be showcasing Fall/Holiday 2011.  So definately come check us out.  Its not too late to RSVP at info@722figueroa.com.

Little details, the right fabric, and the fit along with the design are critical parts in creating a garment.  What separtes clothes from just what you wear to clothes that your proud to wear is not the price, but the subtle details that make the garment unique.  An overlooked detail in all clothes would be the label (tag). Who looks at it? Who cares for it? Not many, but when you come across SLVDR tag, its pretty cool.  The small number of people who notice and appreciate it, make it all worth while. It took 4 months to develope. The suppliers have never done anything like this before, and were confused on why a brand would want an inverted label. It was simple, it was gonna look really cool. Through a few samples, the right label came to life. You be the judge. So the next time you buy a brand, check out their label. So the next time you buy SLVDR, check out our label.

-Jonathan

Check out the Linus bikes here.

The other day, we got to get out of the office and headed to L.A. for some meetings.The first stop was with The Social Trust. They did the most recent video for our Spring 2012/Craftman Guild. Rob and I sat down with Paul to talk about future plans for the brand. We want to push a few more videos out for the next year, so expect to see some awesome stuff from Paul and his team.

After talking with Paul, we headed over to our showroom. 722 Figueroa has a legit space. It’s a converted movie theater located in L.A.’s Chinatown.

This is Will and his assistant, he runs Ford&Ching along with the showroom.

This is the P.R./Marketing team, putting in work! Looks like they’re getting ready for some product shots.

Will, Chris, Rob, and I headed out to lunch at this Ramen place not to far from the showroom. We got to talk about a few retailers and key accounts. More importantly, I got a grasp on what I should be doing at slvdr. Expect regular updates on our website, facebook, and twitter! We will be running a contest for facebook/twitter, so stayed tuned to find out how you can win some gear!

This is Chris, he does slvdr sales and he oversees the sales team at 722 Figueroa. Rob and Chris discussing the specifics over what we talked about during lunch. Looks like thats some slvdr stuff behind Chris, Spring 2012 to be exact. Looks good no?

-Jonathan

http://www.walleyfilms.com/1127395/Chris-Sauter

http://www.arestlesstransplant.com/

http://www.youtube.com/watch?v=g0_2vmkTmf0&feature=player_embedded

http://www.homedsgn.com/2011/07/05/under-the-moonlight-house-by-giovanni-dambrosio/

http://www.homedsgn.com/2011/06/16/containers-of-hope-a-40000-home-by-benjamin-garcia-saxe/

http://www.youtube.com/watch?v=IQuC89GriBU

http://agenda.transworld.net/2011/06/13/profile-slvdr/

http://www.youtube.com/watch?v=st3-yAMpEvo

Even the quest to get free money is done creatively in Santa Barbara.

Check out CRSVR for your fix of street wear.  Great shop and nice people.

We all deserve a break but sometimes we just can not make it to Tahiti, Greece or Florence.  That is where the “weekender” comes in.  Treat yourself to a long weekend in  the hustle of a big city, cool breezes at the beach or tranquility of the mountains.  The spontaneous long weekend was the inspiration behind the SLVDR Spring 11 collection.  We offer designs that will allow you to throw a few key pieces into your Boston bag and get out.  No rolling “carry on” bags allowed. You do not want to look like one of those uptight business travelers- even though you may be one in real life.

Get out and enjoy.

http://www.ryantatar.com/Ryan_Tatar_Photography/Home.html

http://www.mattcusick.com/

http://www.25togo.com/store/Product.aspx?pc_kind=Brands&pc_id=0000100001&prod_id=0001469

http://www.struggleinc.com/

http://www.nirmeiri.com/

http://www.vimeo.com/18225439

http://www.pacificcrestheliguides.com/rates.html

http://www.1designperday.com/2010/11/30/10-creative-waffle-irons/

http://notcouture.notcot.org/

http://www.tedsabarese.com/#/RECENT%20WORK/recent/13

http://www.youtube.com/watch?v=kB4P_VMNGYQ

http://shop.stuartgardiner.co.uk/epages/es118323.sf/en_GB/?ObjectPath=/Shops/es118323_es123566916961/Products/OM1

http://www.graphicology.com/blog/2010/10/28/318-ad-of-the-week-the-2011-mediocrity.html

http://www.jaharastudio.com/

Check out the other stuff on his site.

http://jaredeberhardt.com/LEGO/LEGO_CLUB_SHOW_FIN_720_24P_UN/LEGO_CLUB_SHOW_FIN_720_24P_UN.mov

http://www.stevethomasart.com/travel.html

http://www.michaelchsiung.com/

http://inhabitat.com/2010/11/17/exclusive-pics-shipping-container-prefab-home-pops-up-in-ny/

http://www.youtube.com/watch?v=Lkq-kkfnSck&feature=related

http://vodpod.com/watch/4235890-slvdr-spring-2011-preview

http://www.chrisfunnell.co.uk/

Big thanks to James, Cat and Ayumi for getting SLVDR a dedicated section and display at the Fashion Island location.

http://www.birdbrid.com/

http://www.topeak.com/products/Bike-Tent/Bikamper

http://www.nicospacecraft.com/eSk-desk/eSk-desk.html

http://www.youtube.com/watch?v=6FffzU7F6Lc

http://www.leif-designpark.com/works/furniture/Tone/Tone-page.html#

http://coolmaterial.com/home/recycled-turntable-clock/

http://www.abitare.it/selected-by-abitare/klaas-kuikenss-bottles/

http://gibravo.com/main/personal/ya%20te%20vi%202010

http://www.youtube.com/watch?v=DWCJfCP_ISM

Check out photos from the fall launch event at 722 Figueroa.

http://tigertigerme.com/partypics_view.php?g=60

http://www.popmag.com.au/37387/well-considered-designs-from-slvdr/

The food is actually supposed to be really good.

The latte was good but I stayed away from tea for fear of “bagging”.

One great thing about Berlin was the Eastern European influence in food. The felafel’s were down right amazing.

So this shop is either filled with two level beds or a bunch of crap.