A major part of the SLVDR mission is to give back to the community. To achieve this, the Common Thread Project (CTP) was established under the SLVDR umbrella. The CTP works closely with likeminded brands and retailers to collect and distribute gently used action sports equipment to deserving youth in the US and around the world. Skateboarding, snowboarding and surfing all played a major role in the development of SLVDR, and the CTP provides similar opportunities for positive growth to kids who might not otherwise have the means to get involved with board sports.

For the Common Thread Project’s inaugural “Trash to Treasure” program, SLVDR joined forces with retailers that have supported the brand from the start, and share its desire to lend a helping hand to deserving youth in their local communities. In4mation, Univ, Milo and Civil were each given 50 special-edition SLVDR t-shirts that they will trade with customers who bring in lightly worn sneakers, decks, trucks, sets of wheels, etc. Once all the t-shirts have been swapped out, the shops will donate the gear they collected to a local charitable organization they’re affiliated with.

“The amazing thing about this project is how each of the shops already had a strong connection to the group they’re donating to, and their genuine stoke to be involved,” says SLVDR founder and owner Rob Myers.

“Trash to Treasure” is now in full swing, so gather up your gently used gear and stop by a participating shop to support the cause and get a special-edition SLVDR tee before they’re gone. A special thanks goes out to Steve at Dimensions for donating the screen printing services that were key to making this project happen.

* In4mation | Aloha Army | 226 Lewers St. #L-206 | Honolulu, HI 96815 | 808-923-0888 | www.in4mants.com
- Donations to: YMCA Camp Erdman

* Univ | 1053 S. Coast Highway, Unit B | Encinitas, CA 92024 | 760-942-8647 | www.univ-shop.com
- Donations to: Stoked Mentoring Los Angeles

* Milo | 3119 E. 3300 S. | Salt Lake City, UT 84109 | 801-487-8600 | www.milosport.com
- Donations to: SLC Local Chill Program

* Civil | 88 Main Street | East Greenwich, RI 02818 | 401-886-5116 | www.wearecivil.com
- Donations to: East Greenwich Parks and Rec Department

Learn more at: www.slvdr.com.

For all media inquiries, please contact:
Greg Waters | Enright | greg@enrightcommunications.com | 201-618-4647

The brainchild of seasoned designer and action sports industry vet, Robert Myers, SLVDR has literally been years in the making. As a kid growing up in Southern California, Rob spent countless hours at the beach, mountains, and shredding empty backyard pools. His genuine love for board sports and the surrounding lifestyle drove him to become an apparel designer fifteen years ago – a career path that has taken him to the ends of the Earth, and one he credits as his “creative salvation.”

Gaining inspiration from the richness of previous life experiences, and noticing a void in today’s menswear market for a sophisticated line he could fully relate to, Rob felt compelled to launch SLVDR.

Marked by a timeless design aesthetic, sharp eye for detail, top-shelf fabrics, and refined finishes, SLVDR is an excellent alternative for those who desire premium clothing that properly reflects their lifestyle and is priced right.

“With SLVDR we strive to offer an authentic, relatable brand that provides ‘attainable luxury,’” Rob says. “The basic idea is that you get a special product made with the best materials, but you don’t have to break the bank to buy it.”

As part of the SLVDR mission, Rob is using his brand as a philanthropic platform to give back to the board sports community. To make this happen, he established the Common Thread Project which works closely with likeminded brands and retailers to collect and distribute gently used boards, footwear, clothing and accessories to deserving youth around the world. Skateboarding, snowboarding and surfing all played key roles in the development of SLVDR, and it is the wish of the brand to provide similar opportunities for positive growth to kids who might not otherwise have the means to get involved with board sports.

SLVDR’s sophomore collection, Summer 2009, is now available at select North American retailers. The SLVDR line will expand each new season, with the Fall/Holiday 2009 collection slated to hit shops in September.

For more info, and to find a SLVDR retailer in your area, please visit: www.slvdr.com.

For all media inquiries, contact:
Greg Waters | Enright | greg@enrightcommunications.com | 201-618-4647