The SLVDR aesthetic is deeply rooted in timeless design and attention to detail. The casual Southern California lifestyle of growing up at the beach, mountains, and empty backyard pools combined with inspiration from travels around the world mix together to form the inspiration for design. Attainable luxury summarizes the brand direction in that SLVDR provides premium materials and finishes in an obtainable product.
The script word mark represents the idea of hand made simplicity and organic creative. Technology has improved our productivity and ability to communicate but will never replace the human act of creation.
Our logo represents a global community and illustrates that we are all connected in some way. Whether you live in Berlin, Hong Kong, or Los Angeles, there is a common thread that connects us all.